General Manager: Perry S. Ury, WRKO's First General Manager
Perry
S. Ury (1968 photo at right) was admired and respected by virtually
everyone at WRKO. During "The Strike," hey even did the news on the air!
Mr. Ury shared his behind-the scenes information with me through a series
of telephone interviews. Perry has the real story. Because after all,
he had been at the helm of WNAC and was there for...
The Birth of the Big 68
It could have taken longer from the WNAC-WRKO format
change. According to Mr. Ury, the southern California-based consultants
from Bill Drake's organization wanted to wait until the cold winter
left the Boston area. Had it not been for "...the tremendous contribution
of (Promotion Director) Harvey Mednick (Program Director) Bob Henabery
(WNAC/WRKO Program Director). Contrary to popular myth, the (new Drake-less
Top 40) format was on the air and successful without the Drake organization.
They (Drake and his team from warm, southern California) did not want
to come to Boston till spring's warm weather, so Henabery and (new WRKO
P.D.) Mel Phillips did it on their own." (Maybe that explains
the non-Drake jingles at WRKO's very start?)
According to Ury,
"Right after the format went on the air, the engineers forced
a strike, and AFTRA (the on-air talent) honored their picket line for
several weeks till they realized that the station was going to make
it without them. Meanwhile (Program Director) Mel Phillips did the morning
show, Roger Allan and I did the news, and the rest of the day was jingles
and music. The jocks defied Bob Siegal, their AFTRA guy, and came back
to work after several weeks, crossing the picket line. We settled with
the engineers about a month later. It really got ugly toward the end."
When the strike was declared (the best thing that could have happened
to WRKO. Board operators and management were unaffected, so they
manned the station 24 hours a day. Program Director Mel Phillips did
the (weekday-only?) morning show, the rest of the day was simply jock-less
music. I remember the Bill Drake I.D. at the time:
"Ladies and gentlemen, you're listening to wall-to-wall music, on..."
(jingle) WRKO/Boston.
That strike was a bonus for the fledgling WRKO as the all-music format
attracted lots of attention, so that by the time the talent returned
to the air, the station was already number 1.
"Did you know that a James Bond promotion dreamed up by (WRKO Promotions
Director) Harvey Mednick almost caused a riot in downtown Boston at
midnight on a cold March Saturday? The crowd that showed up was four
times more than had been anticipated, and the Sack theaters had to show
the (James Bond) movie — twice!"
From the Zanesville, Ohio Times Recorder — Tuesday, September
15, 1964:
EX-WHIZ Announcer Is Promoted
Perry S. Ury, known to listeners of WHIZ Radio as "Jack Perry" where he
worked six years as an announcer and later as a salesman, has been named
Vice President and General Manager of WNAC Radio in Boston, Mass. Ury will
also manage the Yankee Network, of which WNAC is the key station, and WRKO-FM.
He has been general manager of WGMS AM-FM in Washington, D. C., an RKO General
Broadcasting station, since 1962. He started his career in 194? at WGPA
in Bethlehem, Pa and later joined WHIZ. In 1954, he was named general sales
manager of WFMZ Radio and Television in Allentown. Pa.
Ury became president of ATF Advertising. a transit advertising organization
serving the Allentown - Harrisburg area in 1956. He joined the RKO General
Broadcasting organization in 1958 as sales manager of WGMS in Washington.
After four years he was named general manager of the station.
As a member of the Signal Corps, Ury served with various Armed Forces' radio
stations in the China-Burma-India Theater of Operations during World War
II in programming and announcing.
A graduate of the City College of New York with a degree in business administration,
Ury is a member of the board of directors of the Maryland-D.C. - Delaware
Broadcasters Association, The Washington Advertising Club, the National
Press Club and the Washington
Board of Trade.